we build apps.
we create startups.
We're a team of dreamers, builders, and problem-solvers. At wellfounded, we don't just write code—we craft experiences that make a difference. From idea to launch, we're with you every step of the way.
Beyond building
We're not just developers—we're your partners in digital success. Here's how we help businesses thrive in the modern world.
App Development
We build custom web and mobile applications from the ground up. From MVPs to enterprise solutions, we deliver scalable, maintainable code that drives your business forward.
Software Engineering
Full-stack development, API design, database architecture, and system integration. We write clean, efficient code and build robust software systems that scale.
Feature Development
Add new capabilities to existing systems or build specific features that solve your business problems. We work with your current tech stack and deliver incremental value.
System Integration
Connect your existing tools and platforms seamlessly. We integrate APIs, databases, third-party services, and legacy systems to create unified workflows.
AI Integration
Add intelligence to your applications with AI and machine learning. From chatbots and automation to predictive analytics and generative AI, we make your software smarter.
Developer Experience
Improve your development workflow with CI/CD pipelines, testing strategies, code quality tools, and best practices. We help your team ship faster and more reliably.
Ready to transform your business? Let's talk about your needs →
Pricing
Every project is unique. These are starting points for our typical engagements.
Note: these are rough estimates based on typical project scopes. Your actual investment will depend on your specific needs, timeline, and requirements. We'll work with you to create a custom solution that fits your budget and goals.
Discovery & strategy
From $15,000
Perfect for businesses looking to align their technology with their goals.
- Product strategy & roadmap
- Technical assessment
- Architecture planning
- Team structure recommendations
- Timeline & budget planning
Digital transformation
From $50,000
For companies ready to modernize and scale their technology.
- Legacy system modernization
- Cloud migration
- Process optimization
- Team training & upskilling
- Ongoing support & maintenance
Full product development
From $100,000
End-to-end development of new products and features.
- Complete product development
- UI/UX design
- Quality assurance
- DevOps & deployment
- Post-launch support
Need a custom solution? Let's discuss your specific needs →
Velocity - your launch platform
Velocity is our proven platform for launching new products at startup speed. We handle the tech, so you can focus on your vision.
Lightning fast
Launch your MVP in weeks, not months, with our battle-tested platform.
Cloud native
Built for scale and reliability from day one, using modern cloud infrastructure.
Enterprise ready
Security, compliance, and best practices baked in—ready for serious business.
Proven results
Trusted by startups and enterprises to deliver real results, fast.
Meet our Founder & Technical Director
Building the future of startups with clarity, velocity, and technical excellence.
- Tech leader (10+ yrs)
- Creator of Baseline (foundation for 200+ startups)
- AWS Community Builder (Serverless)
- Founder / Fractional CTO / Advisor / Speaker
- Startup to enterprise experience
- Consultant / Product / Agency
About
I’m the Founder and Technical Director of wellfounded, a Software Development Consultancy that partners with clients to deliver high-quality, scalable software solutions. We help startups and established businesses solve hard technical problems, architect robust systems, and launch products with clarity, velocity, and technical excellence. Previously, I was Product Architect at Devika, where I led the productization of an internal development framework. That work evolved into Baseline, which I co-founded as a standalone company—shaping its technical direction and building it into an open-source serverless framework now used in production by teams across industries and showcased globally. I'm an AWS Community Builder (Serverless) with deep experience in modern cloud-native architecture and full-stack product delivery. I've shared insights at events including ServerlessDays ANZ, Siligong Valley, and on Yan Cui’s Real-World Serverless podcast. I help teams move fast, build smart, and scale with purpose.
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Let's build something together
Book a meeting with our team to discuss your project